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Strategic Marketing Communications, MA

University of Greenwich, the United Kingdom

University of Greenwich

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MAFull-time1 yearfind outfind outfind out
MAPart-time3 yearsfind outfind outfind out

About Strategic Marketing Communications, MA - at University of Greenwich

This programme runs alongside the MA Strategic Marketing and has been created toenable graduates and professionally qualified managers to gain a greaterunderstanding of marketing communications.

This full-time programme is designed for students who wish to develop a managementcareer in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well astheir understanding of aspects of marketing communications such as communicationsplanning, consumer decision-making and behaviour, traditional and new (interactive)media and leading edge academic ideas to better meet the competitive challenges of achanging marketplace.

The programme also offers the opportunity of a visit to a partner school in France toexplore communications in a different cultural and disciplinary context.

We are proud to say that in London our Marketing programmes were ranked 1st instudent satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

  • To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications
  • To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Video

Marketing

Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

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Notes about fees for this course

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

  • Teacher training fees and support
  • Postgraduate finance pages
  • International students' finance pages

Entry requirements for this course

Contact University of Greenwich to find course entry requirements.

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Related Information

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