About Marketing BA, BA (Hons) - at Middlesex University
Overview
Why study marketing with us
Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.
As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.
You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.
Build your hands-on experience and develop your business skills
You’ll get plenty of support throughout your studies – and our specialist librarians are also on hand to give you any additional support you need to excel in your marketing degree.
You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options. You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.
Broader learning opportunities
The structure of the new programme has moved from being solely based on 30 credit modules to now incorporate a combination of both 15 and 30-credit modules. You will now take a total of eighteen modules over the three years of the programme; this compares with twelve under the previous format. This approach has been designed to provide a broader coverage of the subject and also helps graduates form a clearer idea as to the specific direction you wish to explore on your future career path.
Offering an Element of Specialisation
Under the new programme, modules can be grouped by themes, thus enabling students to form a pathway and in doing so pursue some specialisation from the course. This ability to create a linked direction offers students the opportunity to build and develop learning across related areas. For example students can select related modules in:
Digital technologies: Digital Marketing - Social Media and Viral Marketing - Digital Campaign Planning and Analytics.
Communication: Creativity and Communication - Brand Management - Advertising and Sales Promotion – Public Relations and Corporate Reputation.
Entrepreneurship: Entrepreneurial Marketing - New Product Development and Innovation - New Venture Creation.
