University of Portsmouth, the United Kingdom
University of Portsmouth| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MA | Full-time | 12 - 16 months | January, September | find out | find out |
Overview
Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London.
Now you can, on our Digital Marketing Master's course.
At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.
Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre).
With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose.
Course highlights
Careers and opportunities
With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. According to a January 2022 survey by Statista, digital marketing spending in for-profit companies is expected to increase by 29% by early 2023. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors.
Digital marketers must adapt to an ever-changing world with ever-changing consumer needs, so need the initiative to find fresh, unconventional solutions to tomorrow’s industry challenges.
Careers this Master's prepares you for
You'll graduate from this Digital Marketing Master's course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:
Graduate destinations
Graduates of our Portsmouth campus course have worked in areas such as:
https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding
A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.
English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
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