Marketing and International Management, MSc

Henley Business School, University of Reading, the United Kingdom

Henley Business School, University of Reading

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time, Part-time	9 - 24 month	October	find out	find out

About Marketing and International Management, MSc - at Henley Business School, University of Reading

Content

The programme is designed to provide students with a broad-based understanding of marketing in the international management context. Students are provided with an analytical toolkit that will enable them to understand why marketing is central to business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers, and the ways in which firms use marketing in supply chains. It explains why firms adopt particular marketing practices and how these practices are likely to evolve in a complex and changing international business environment.

This programme is designed for students with an undergraduate degree in any discipline, who wish to study marketing as a foundation for their professional career.

Structure

Compulsory Modules

International Strategic Management

Global Marketing Management

Financial Management

Principles of Marketing

Corporate Social Responsibility

Marketing and Consumer Society

Supply Chain Management and Business Marketing

Study Skills

Contemporary Management Practice

Entry requirements for this course

Contact Henley Business School, University of Reading to find course entry requirements.

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Marketing and International Management, MSc

Study options for this course

About Marketing and International Management, MSc - at Henley Business School, University of Reading

Entry requirements for this course

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